Chaos Theory
curated artist development for a modern industry
bridging industry strategy with cultural marketing
Chaos Theory is the record label and music IP arm of the Catalyst Group. We develop artists and do brand deals in the music industry, across London, Singapore, and the Middle East.
Three recent projects. Happy to share more on request.
Music × Gaming · 2025
Music × Tourism · 2026
Label · single · 2026
Curated artist development for a modern industry.
Multi-platinum songwriter, DJ, and vocalist with 73M+ streams across songwriting credits. Releases on Defected and Armada.
Bangkok DJ and producer, No. 74 in the 2024 DJ Mag Top 100. Collaborations include Steve Aoki, KSHMR, and Fedde Le Grand.
Singapore rapper, singer, and producer, pronounced Jamie. Spotify RADAR artist for 2024, with Tap Out! on the soundtrack of the film Joy Ride.
German DJ based in Dubai, playing since 2007, with audiences across the Middle East and India.
Singer-songwriter. New music in development with the label.
Making music we should hear? Send it over. We listen to everything that comes in, and we'll reply if it's a good fit.
Send a demo →Six people across London and Singapore.
Drew founded Catalyst Group, a marketing and entertainment group headquartered in Singapore with offices in London and Dubai. Its creative agency, The Catalyst, has spent eleven years building campaigns for brands including Lenovo, Microsoft, Intel, AMD, Razer, and Corsair. Before that, Drew was Head of Global Esports at Razer and competed as a professional gamer. He set up Chaos Theory to give artists direct access to the brand relationships and creative production the group has built across Asia, the UK, and the Middle East.
Lewis runs Chaos Theory's UK business from London, leading the label's commercial partnerships, sales, and operations. He spent more than a decade at the Reuters news agency before moving into music with Warner Music Singapore. His track record is in brand partnerships and commercial deals, and at Chaos Theory he uses it to connect artists with the brand and agency clients of the wider Catalyst Group. Lewis also leads the UK team that handles artist management, live bookings, and commercial opportunities.
Gillan is a drummer and a booker for Glastonbury Festival. He brings a performer's ear and a programmer's knowledge of the UK live circuit to Chaos Theory. He leads A&R in the UK, covering scouting, sonic development, and creative direction. He also places Chaos Theory artists, and artists from abroad, at UK festivals, clubs, and venues. For artists who join the Chaos Theory roster, Gillan is the day-to-day lead on their development and their live career.
Alyssa leads Chaos Theory's label operations from Singapore. She oversees A&R, artist development, and the commercial plan behind each release, and manages the team that runs artist communications and publishing. She is the day-to-day point of contact for how a release is planned and delivered, from scouting and signing through to launch.
Mira joins Chaos Theory from the agency side of public relations, where she has worked since 2018. She spent over two years at the global PR agency Allison Worldwide, moving from Account Coordinator to Account Executive, and is a former Associate Consultant at Blue Totem Communications. Her earlier roles include editorial work at Vogue Singapore, corporate communications at Alethea AI in New York, and brand management at TBWA\ Singapore. At Chaos Theory she runs each artist's social media and press strategy, working across Singapore, London, and Southeast Asia.
Jason leads A&R and music publishing for Chaos Theory across Asia. As a songwriter and producer under the name Jaydos, he has been nominated for a Star Award and is signed to Sony Music Publishing. He has run Ammobox Productions, a music production and publishing company, since 2013. Its songs are sub-published globally by Sony Music Publishing, and it has represented writers in deals across Hollywood, Singapore, and Hong Kong. Jason also sits on the Academic Board of The Songwriter Music College, Singapore's first songwriting-focused private education institute, where he designs and teaches its music production curriculum.
Teams in London and Singapore, with projects across the Middle East.
The UK team handles A&R, artist management, live bookings, and commercial partnerships.
Label operations, publishing, and brand partnerships across Asia, including K-pop, J-pop, and gaming.
Mandates, market entries, and cultural campaigns across the Gulf and the wider region.
2 Gold and 4 Bronze Stevie Awards and a Webby Honor in 2026, plus two shortlists.
Demos, partnerships, A&R, distribution, publishing, sync.
Briefs, mandates, partnerships, industry strategy, cross-market consulting.